• Electric bikes (2011)

    Brief They asked for different esthetic/conceptual preliminary proposals to study the viability of producing a 3 wheel electric vehicle, especially indicated for big city traffic, for which it should be straight and agile like a large scooter, but with a bodywork that protects from impacts and inclement weather. One of the challenges is to give the vehicles a corporate image specific to its own company and produce their own esthetic philosophy.

    Along with the main objective, it was necessary to create a commercial version / with the ability to carry a load.

    Three different stylistic/conceptual proposals were presented, taking into account the market segment and current vehicle designs and mobility. Each one presented their own commercial version. The idea of the three proposals was to leave the bodywork semi-open to avoid a claustrophobic feeling, but at the same time having protection. (It would be homologous to use it without a helmet and with seat belts)

    The three different proposals were: A “Vintage,” clearly inspired by the process of updating retro cars like the BMW Mini, the new Vespa, etc. It mixed the spirit and esthetic of the cars of the 50’s with current technology. The second proposal was “High-Tech,” which had a lot of finishes and futuristic materials but at the same time was nice and simple for the user. The inspiration for these proposals could have come from the Nespresso coffee makers or Apple products. The third proposal, “Aventura,” is inspired by the competition. The structure of its bodywork is visible and has a functional design in which there are no ornaments. The esthetic of adventure was inspired by sports material, Adidas sneakers, 4x4 competition vehicles, Dakar rally motorcycles, etc...

  • Mercedes Vision-ESC (2007)

    For years the sedan has represented the best-selling vehicle the international car market. The task of this competition: to formulate concepts and scenarios for the sedan in the year 2020, identifing the quintessence of this vehicle and incorporating the concept of “brand”.

    The target is a “hybrid” consumer; He spends money to live life to the fullest and to have high quality products, and he also buys cheap stuff (he claims quality). In short, in the project its important to show the subject of brand, for this, I choose Mercedes- Benz brand by this values: tradition, sport, innovation and technology, their leader position in luxury car market and by they invented the car in 1889 aswell. In short, it is important to emphasize the concept of “brand” in this project, which is why I chose Mercedes-Benz. This company values tradition, sport, innovation and technology, and they are a good pick because not only are they leading in the luxury car market, but they also invented the car in 1889.

    This proyect is based in the idea of the luxury as an experience. In the near future, driving could become a boring activity if we use tons of technology (i.e. automatic driving). The solution: put passion into this activity, with safety of course. The exterior of design is made with passion, inspired by the designs of classical Mercedes cars: 300 SLR Mille Miglia, and another cars such as Mercedes 190 Evo 2 and C Klasse DTM competition cars.

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